kinetic text further research

the photographs below are screen shots from the programme sherlock whose use of kinetic text helps to tell the storyline, generally these elements of text fade in and out although individual letters and paragraphs do roll in. Mostly i love the finesse of the lettering and how the text curves round characters and objects which really integrates the text with the film.

the text itself also conveys perspective in the screenshot above Irene Adler is Sherlocks focal point and even without seeing the episode the question marks allude to the mystery of her character.

in the scene above sherlock visits his 'mind palace' which is depicted to the audience through the text which he moves within his palms and disregards as he disregards concepts that drive the mystery. this segment relies heavily on the kinetic text without it he's alone in a room flexing his fingers. the text itself generally seems to move in straight lines blurring slightly and then fading the movements is almost constant something that ensures its fluidity and the with it the fluidity of the film section. i think hellvetica has been used - i cant be sure because the repeat makes it harder to make out but the thinner type mirrors the characters tall frame as well as the elegance of the genre.

again kinetic text in the shot above conveys an alternate perspective, the words aren't necessary clear or legible but its obscurity relates to the programme and the character and i love how well it fits within the setting, the text itself could almost be perceived as a prop its so well integrated into the scene.

The text above is crowded and overpowering and i love how through the use of one repeated phrase invokes claustrophobia, the serif font ( possibly rockwell) is bold and rigid but it retains the elegance already suggested in the font used above ensuring its continuity.

The main purpose of kinetic text is to really emphasise phrases and words- i don't plan on including all of Churchill's speech or even a whole section, i want to distinguish the most powerful words and have those move in onto the screen in order to ensure a clear focus.