Recruitment trailers

I wanted to research a direct comparison between the 1940s and now so i opted to look into various recruitment trailers to see how much they've changed since the 1940s. it has already been established via my previous research that the trailers in the 1940s are overly dramatic and patriotic and i wanted to see how this grandiose translated to the modern trailers. Although this patriotism is a key element of Churchill's speech which makes the war effort sound noble and dutiful, i find it as an audience overwhelming so i wanted to research the more subtle methods manipulated in the present. 

This modern Royal Navy trailer revolves around journey (its meant to inspire change) its quick flashes of the main character growing up mirror that of the background heartbeat and simultaneously match the fast paced one phrase voice over. Focusing the film on one character ensures its relatability and keeps the overall purpose of the trailer understandable. although it is still very much patriotic and although it doesn't directly display the horrors of war it is a lot grittier than those in the 1940s. Panning across the frame helps to integrate smooth transitions between scenes and i like the camera spins that move upwards and round which once again relates to the trailers theme of journey. changes in filters in various sections helps to keep the trailer interesting but i think the most noticeable difference between the two era's is the pacing. Modern trailers, are shorter, faster and have a lot more impact because of it.  
http://www.youtube.com/user/RoyalNavyRecruitment/featured?v=avbuNGJveEQ

http://www.youtube.com/watch?v=gCZfNnsbdq8

Again long narratives are used to voice over the trailer which slows the entire pace of the trailer. i do like some of the transitions between segments though since some of the pans follow the planes integrating a directionality and i prefer the birds eye shots of the landscape to the bland closeups on various men. The zoom in and outs used to focus the frame have a lot of potential and can be translated easily to my own work. id like to experiment with different focuses to see how they can be used to create some more abstract shots. Since i don't plan on using a lot of elements from 1940's film possibly adding some muted colour filters and a film grain in post production may help to reference and pay homage to the era without effecting the content and my theme.
http://www.youtube.com/watch?v=dl1Te4WWq8k