Trailer from the modern era

After looking at all the 40s clips i wanted to compare these to some modern trailers, since i plan to film some of my own elements these snippets will obviously be set in the modern era and i wanted to see how well i could combine these two era' together and the various techniques that modern trailers manipulate and how these techniques relate to the period of the programme.

Since Churchill's speech was supposed to reassure Britain's spirits and generate a united front during the war i opted to look first at advertisements and trailers for drama's set during a war. i also opted to focus solely on British trailers.

This is a trailer for a programme called Birdsong which is set predominately in 1914-1918 (the first world war) although there parts are pre war. i was surprised to find that fadeins ( although the picture would fade to black before fading into another) had been used although they were less regular than the ones in previous 1940s clips already researched and actually helped instigate the drama of the trailer.  This drama was further stipulated through the use of Panning in and out which also helped to focus on character perspective as well as the surroundings. There is also an element of slow motion which cements this drama and i love the instrumental music in the background which really mirrors the sadness within the trailer (the horror of war or possibly even the characters own melancholy).

http://www.youtube.com/watch?v=NNXw2ZjvEdU

This trailer manipulated a lot of flashes, slow closeups of faces that  almost could have been still photographs  if it weren't for the slight background movement, these closeups faded to black and onto moving clips something so simple i think that i could manage to integrate this within my own project. Although not set within a war i thought that its simplicity was what made it most dramatic, the flashes of film were fast paced and broken up by slow motion portraits. i also loved the contrast between the period of the drama and the modern music, which really mirrors the pace of the clips themselves and subsequently ensures the drama.
http://www.youtube.com/watch?v=YnhV5K9F39g

The first two trailers researched above were BBC trailers and i was curious to compare those with other channels so i specifically searched for trailers for ITV and Channel 4. The trailer above began as moving film but was broken up by jaunty bold stills which portrayed the 'darker' side, these stills were accompanied by an almost static like music which really set them apart from the rest of the trailer and allowed them to become key focal points. There was also a slight darkness within the corners which keeps the eye trained to the centre of frame. when the words were incorporated they were placed within frames of their own which again made them the main focal point but it also suggested something more sinister. particularly the middle print screen which looks as though someone is looking out to those words, since these frames generate overall atmosphere when placing my own kinetic text within the film i should also consider their frames and positions.
http://www.youtube.com/watch?v=7ySsVm5rvaA