I wanted to see how apps in general have been promoted and found the following trailer that
promotes the app store.
The use of voice over explains the process without which the trailer wouldn't make much sense. The stark white background contrasts against the black of the phone which obviously keeps the phone as the main focal points, the hand helps to convey the tap movement which keeps the trailer running smoothly. A few apps are advertised on the phone to show the extent of how useful they are and each seems to vaguely relate because the transitions between each is smooth, I particularly liked how a coffee app then linked to buying your coffee through your phone and scanning it which actually broke up the standard tap, display app structure that dominates the trailer. It matches the Apple brand because its sophisticated and sleek in style but I don't think its very fun at all although the 'If you don't own and iPhone' has a satirical element to it not a lot actually happens in the trailer, perhaps because its a general advert for the app store rather than a specific app.
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