Tuesday 30 October 2012

The Slogan


Although i was fairly sure that i wanted to design a poster revolving around the block aspect on Facebook it was really cemented when i started creating slogans. i tested out a few others using different aspects from other sites for example i had - "youtube, most viewed share and share alike!" which would promote the 'share' icon on youtube which i liked rhythmically but i didn't think that it really related to propaganda slogans. since i liked the rhythm of my slogan above i decided to try and come up with a slogan which advertised the block icon using a similar rhythm but had more of a contextual reference. in my research i came across the artist Steve Thomas whose office propaganda posters featured a slogan taken from an American propaganda poster.


so i decided to play around with his slogan and came up initially with the slogan:
"Loose lips, create rifts so block people you don't like!"
I was fairly happy with this slogan until i realised that the "block people you don't like!" was a little judgmental and seemed to be encouraging people to block anyone which wasn't really my aim. my aim was to advertise the block symbol in terms of protection ( if your'e being hassled or are a victim of bullying then you block them ) so because of this i had to change the last phrase whilst still retaining the correct rhythm . i then came up with what i think will be my final slogan:
"Loose lips, create rifts so block people who aren't nice!"

i was much happier with this slogan, it conveys my overall message and seems to be a lot lighter than some of the previous slogans researched (probably because it lacks a direct imperative) its subtle but its understandable which is the most important thing.

 

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