Type Choices...

I knew that there would be a text element within my project, and I have based my choices on my Brothers Brand. The Brothers logo is straight bold and to the point- the type face is if not exactly that (then exceptionally close to) the Impact font which is the font I plan on using for all my main bits of type. Impact is also bold and simple enough to remind me of the speech bubbles used within comics and although it is clunkier than some of the Roy Lichtenstein examples researched earlier- its big, bold and so entirely integrated into the Brothers Brand it has to be used. To contrast this font and after much examination of the Brothers label I have also opted to used the Apple Chancery font for any smaller bits of writing, this font is certainly thin enough to cement this idea of a comic bubble as well as also mimicking swirly font used within the Brothers label. Although the Ms and S' differ the rest of the letters are very similar which is why I plan on using it although there will really only be hints of it so as not to overwhelm. Ideally I would have also have liked to construct my own version of Glastonbury's hollywood sign to use for my bulk text but I do not have the time to generate this.

Exploded Fruit on Backgrounds...

I knew that I would have to split my fruit for both promo and app so I opted to generate two halves of each fruit piece, I did this by placing rectangles over half and using the divide paths below tool I had to rearrange the layers after doing this but it didn't take as long as I thought it was going to.  The circles of droplets would ideally scale outwards like the drops are moving which I'm hoping will give it an additional retro 60s/70s feel, Ive also made little torn pieces which will fill the middle and move outwards with the two halves of the fruit.

Fruit on backgrounds....

I wanted to test my fruit on their perspective background so I just put the full fruits on top to check contrast colour and shape.  Overall I'm very happy with the overall look although I don't plan on these backgrounds to appear until the fruit explodes so I plan on testing the backgrounds against the exploded  fruit.

Illustrator Backgrounds...

I made my Illustrator backgrounds (backgrounds that would offset the fruit already displayed) by basing the overall designs on 70's wall paper each background contains a colour that is evident within my solid fruit (for example my apple will sit within an orange background so the circular based background contains elements of orange etc..) I did this mostly so that there was a sense of continuity within my designs and scenes. 

 All of the retro styled backgrounds are heavily shape influenced and I'm glad I thought to include a white outline within my fruit since it then allows for separation between background and foreground.  Ideally the strawberry would be placed on the background above since the solid red contrasts with the softer oranges and browns and the rounded shape of the strawberry contradicts the squares.

 The apple would be situated on the circle background above- I colour co-ordinated it so the apple contrasts against it.

 I love the pink background above which has been made for the pear its my favourite, based of the elongated shapes that I noticed were favoured in the 70's wallpaper research.

 The backgrounds above have been created to portray a split screen effect for 4 of my elements. Ive added a bit of pop art style texture to make it more interesting and I plan on having the colours swap over every now and then to mimic my musics beat.  The background is very much inspired by Warhol and I've tried to really emphasise that through my colour choices.

Illustrator Drawings....

These are my current creations, I decided to focus on the promo first since I can use a lot of the elements within my game- the fruit for instance below can simply be scaled down and used as the falling fruit within my app. I wanted to soften my pop art style because I felt that using just flat fill shapes would be boring so I have incorporates a sense of shade and rounded shape through the introduction of curves flat shapes of colour that I have overlapped in different areas throughout. The white outline in the background helps to separate my shapes from the bold fill background and is an element that I'm definitely retaining within my game. 

 I incorporated smaller and slightly more manic dots  (than is typically seen in pop art)  which helps to highlight shape and break up the solid colours within. This was harder to do on both the strawberry and the lemon because I didn't want the dots to interfere with in the seeds and dotted texture already evident within both.

I really like my strawberry, I think its one of my favourites, although it was the hardest to create because of the overlapping yellow seeds. All of the fruits that I've created were actually relatively simple, mostly I used fill shape bases and then added stripes of solid colour to get the shading. Adding the dots was made easier by simply making each shade into a scatter brush which I then applied along simple paths.  They have come out looking very retro and vibrant which is what I was going for so I'm happy.

Pitch Feedback...

Pitch went well really no-one had any qualms or worries about my idea and I think it was well liked, they liked the colours evident within my animatic (which I only really included to help differentiate between the main focal points and the backgrounds). My proposed Pop art inspired style was also well received although it was pointed out to me that I shouldn't forget about my hand-drawn style since the theme I'm proposing is a lot cleaner, neater and flatter than I've previously explored. Having said this I want to try something different and I think it would be impractical for game graphics to include a hand-drawn theme. Of course I plan on putting my own spin on the pop art fruit I am creating but I don't want to use a whole lot of texture and strokes in this project. This time I'm aiming for simple.

 Above are my wireframes which I've included on my blog simply because there not as well organised in my sketchbook, I think  making the app will take less time than the promo since I dont have as many elements within the pages the game itself needs essentially three pages to work which would all link back to an original homepage.

Promo Storyboard:

 Game Storyboard:

 Animatic Stills:

Overall really happy about my project although I'm a bit concerned with timing I'm going to power on through and get creating.

Music Choices...

I looked into music since its an element specified within the brief. I had two initial choices that I think will work with both my game and my promo. I needed something upbeat with a festival feel to it, to match my overall theme with a clear beat that I could mimic my scene changes to.



The Noisettes 'Don't upset the Rhythm' is fast paced, modern and has a great dance flavour to it that would make my promo fast paced and give a sense of rhythm to my game. The T-Rex 'Bang a Gong, Get it on' song is also fast paced with a upbeat rhythm but it is slower in pace and has a more retro 70s sound to it which would mimic my theme perfectly. I think that I'm going to go with the T-Rex song because of its retro-ness but its all dependent on how I can sync my promo to the beat if it if it doesn't work then I'm not worried about switching to the Noisettes song if I have to.