Elle Edwards- typography,logo research

during my logo typographical research i came across some of Elle Edwards' designs which i felt had a really bold and simple style that i would also like to try and use.

these ice cream flavours are presented in a very lighthearted and fun way the two tone colours and silhouettes that frame each flavour match the phrase and i really like the cherry compote design since it uses the cherry shape to elucidate the flavour. mostly i think it is the contrast between the swirly text and block shape backgrounds that makes the designs so effective ( they are also contained within the shapes which keeps the lines and edges very clean).

i love her own logo above which is again very reliant on directionality, the blue colour really contrasts against the background and leads the eye to ellie designs phrase. the ellie font contradicts the designs font and i plan on using two different typefaces within my logo, one for Migration and another for wonders of nature since my topic is migration i want to place more importance on that as a phrase in order to make it the main focal point. again the simple colour palette really elucidates the design and i love the bold outline on the seagulls head which separates it from the background.

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