Friday 22 March 2013

Typography Research for my Logo

after researching various websites to get inspiration for my own sites structure and style i began researching logos since i knew that my site's logo and its style would be key in ascertaining and cementing my website/ibooks overall visual aesthetics. since my logo would essentially be the words wonders of nature migration i opted to research nature inspired typography rather than logos which were more image based.


the typography above attracted me with its fluidity and i really like how the letters themselves flow into leaves and vines which really highlights the various shapes and directs the eye round the design. the one colour of green further displays the natural theme and i like how it contrasts against the cream  backdrop. the design is a little manic and over crowded but it think that this is redeemed through the use of interlocking letters which generate an almost contained design. ideally after looking at this design i would like to integrate this fluidity into my own typography logo, i would also like my logo's letters to morph into various natural shapes and designs that relate to my own topic to fully emphasise the theme.

http://vi.sualize.us/jungle_luca_barcellona_calligraphy_lettering_arts_typography_jungle_design_nature_picture_ryAc.html

mostly i like the simplicity of the typography above, the thin wire like lines direct the eye inwards to the type which ensures the type is the main focal point. the thin lines used help to integrate the smaller details within each which really establishes a delicacy. the spider webs correspond with the 'nature' text and i think that this simple black and white outline is actually really effective in generating interest although i dont generally like using a white background since it seems too bland (and would be too bland as a banner in a website unless a really vibrant colour was used for the rest of the page) but i have to admit that combined with the intricate almost handdrawn squiggles above it does work really well.

http://ztox.tumblr.com/post/18615243602/nature-typography-chris-drysdale


Again this is another example of text that links together (an aspect that i plan on utilising within my own typography design), i really like the textural quality of the letters themselves, the leaves aren't confined to the shape of the letters they spike outwards which helps to instigate a directionality, the smaller capital font used to add the other phrases contrasts in both size and style which helps to emphasise the main phrase. i particularly like the butterflies which fly round the edges of the letters which allows the typography freedom to breath although despite the lack of outline the letters are still legible which i should definitely consider when designing my own.

http://ztox.tumblr.com/post/18615243602/nature-typography-chris-drysdale

this design above is one of my favourites, i love the  containment of the design and the printed style that it manipulates, particularly in the objects that frame the outer edge. the fill letters keep the typography as simple as the design. i really like the sun in the background and how it differs in shade which is also picked out in the smaller details of the trees  placed on the outside if the outercircle. the trees that stick out from the edge also create a more interesting ridge and i  definitely plan to use a simple colour palette with one or two colours since it seems to be key to creating bold eyecatching designs. 


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