Although the Cath Kidston brief iterates that the print designed must be conversational not floral based, I needed a place to start. I decided that looking into her most iconic and well known floral prints would help me to establish a feel for her overall style.
There is a huge vintage aspect to Cath Kidston's products and you can clearly see the 40's influence in the floral patterns. The contrasting pink and blue hues used are very iconic to the Cath Kidston brand (they are even the colours of her logo) and I like how these tones further emphasise the vintage style. The designs really rely on colours that combine together to create the impression that the flowers have been shaded. Although from a distance the shapes look detailed when you look closely the designs are actually made from strips of colour that combine to give them a detailed 3d look.
The print above is a another floral based design that I think is another well known Cath Kidston design. In this design the designs are self contained which makes it easier to create a repeating pattern- you don't have to worry about edges you can just repeat the whole shape and it will integrate regardless. Again the same colour scheme has been used as before which once again displays that colour scheme as a part of the Cath Kidston brand something that should be considered when designing. Again there is a distinct 40s feel to the pattern. No outlines have been used within the flowers shape has been conveyed through the use of light and shade.
I should definitely consider looking into various periods in history since there is a strong period base in much of her work and it may help to provide inspiration.
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