I really like the London Animation festival trailer so I decided to look into more work by the Illustrator and Animator that was responsible for it. Daniela Negrin Ochoa is a London based British Animator that has a very distinct style- one that I very much like and one that is reminiscent of my own moped girl designs. The cut out style in the video below is lovely. Blue red white pink and black are the only shades present within the animation and I love how the world looks because of it. Small details are introduced in a hand drawn cut out style and they help to ground the very cartoony world. The manipulation of flat shapes (the cups and food perspective is sideways on rather than an above view) is a little odd at first but it definitely concurs with the cutout world and it really emphasises the shapes. There is a great deal of humour to the xmas card and a simple pan up motion which shows of the full extent of the illustrated world.
The bright retro style cartoon in the animation below is very bold and arty, but it is the smooth transitions that really holds the attention. Swiping the entire scene into frame is an effective way of communicating movement and I like how this movement also mimics the simple flat style and the advert. Each swipe contains an object that is then followed through into the next frame which helps to ensure the overall continuity and ensures that theres always something for the eye to focus on as the scene changes.
I love the retro theme throughout her work and I plan on utilising the revolving movement that was in the film festival trailer with small cuts and possibly the sliding screen transitions from the video above. It nice to see that a more Illustrative style works well when animated since I so far only have a character drawn out.
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