The Latest TV Brief...

Part of our new assignment requires us to work on a live brief with a participating client. The new brief has us creating opening sequences, stings and indents for Latest TV. We have each been allocated a specific brief to work to so much like the YCN project we are all working on different projects. I have been allocated the program called Brighton Lights.

The Brief:

< "The hosts are a team of Latest TV’s friendliest presenters.

We will cover local stories of interest in a family friendly way, while also covering more serious issues, from politics to charity. The audience won’t get the chance to get bogged down though, as there will be a plethora of light hearted comedy sketches from the team, from puppets and interviews with celebrity guests. A regular feature of ‘Your Daily horoscope’ provides a spiritual forecast, as will the ‘Latest in Science and Technology’ expo give the viewers much to mooch over, we’ll even be educating our audience with a ‘Word for The Day’. So there’s every reason to stay tuned, because anything can happen in Brighton and everything will happen on Brighton Lights.
">Every episode crescendos with a performance by our guest Brighton Band.
It is filmed in front of a live studio audience, four shows a week. With the Best of on the fifth day".
The show sounds upbeat quirky and fun, its sounds like it embodies a quirky Brighton Culture. My task is to create 25 second opening credits, a 3 second advert break sting, a 4 second in between section sting and a lower third set that can be edited by the program.
The ideas stipulated in the brief:

It’s Evening! The team of BL Presenters are driving red and white bikes in tandem (Like the Red Arrows) From Patcham
Roundabout (where it says “Welcome to Brighton”) to The Pier. We see lots of Brightons
Landmarks such as ‘ Duke of Yorks, Pavilion, St Peters Church, The North Lanes, Clock Tower, Seafront’ adding lots of neon lights, so Brighton looks like Las Vegas.

Sting: a close up of a motorcycle.

The important part about this brief is that we have to communicate with our clients- making sure that we keep them thoroughly informed so that what we produce is what they want. I have been given Val as my main client/adviser/in charge of the program and have a skype meeting scheduled at 4 to fully discuss the brief and what road I should go down. Actually fairly nervous about this and slightly excited.