Tuesday, 19 November 2013

Brothers Brand- Glastonbury

Since Brothers is a festival cider, advertises itself as a festival cider and has a heritage linked to Glastonbury (the current Brothers made a name for themselves selling their pear festival cider at Glastonbury in 1995). I decided to investigate Glastonbury in hopes that I could create a visual style revolving around this festival.

Initial thoughts about Glastonbury
Hippies
Music
Glamrock
Farm
Tents
Pyramid Stage
Flags
Rain
Party

Glastonbury began in 1970 the day after Jimmy Hendrix died and continues to this day. It really began with a hippie influence (their are peace signs next to the stage) which is somewhat in play today. The very first line up consisted of nine artists:
Al Stewart, T-Rex, Quintessence, Amazing Blondel, Stackridge, Steamhammer, Keith Christmas, Ian A Anderson and Sam Apple Pie.

In 1978 the festival was not on but 500 people still came to attend, an impromptu festival was organised and those performing went onto a stage being powered by a caravan.

In 1994- The Pyramid Stage burnt down, and a wind turbine appeared beside the main stage.

In 1995- The Year the Brothers sold their pear cider and Glastonbury's 25th anniversary the Dance Tent was introduced. Acts Included, Massive Attack, The Cure, PJ Harvey, Portishead and Oasis.

Some Glastonbury promotional posters:

 I love the hippie element to this poster above, the psychedelic colours and curves all allude to a relaxed peace and love festival.

 I think the pyramid stage poster is one of my favourites, i really like how the pattern has been used within the background and the little peace sign that occupies the corner of the stage.
 The type above mimics that of the Glastonbury sign- much like the Hollywood sign the Glastonbury sign is situated on a small hill within the festival although its far brighter and more textural. I am considering using a similar font style to make my play and menu buttons since I think its very iconic to glastonbury.

http://www.capricorn1.co.uk/images/products/Glastonbury_1.jpg
http://www.glastonburyfestivals.co.uk/history/1981/
https://www.google.co.uk/search?q=glastonbury+posters&espv=210&es_sm=91&source=lnms&tbm=isch&sa=X&ei=qo-LUveyGsfAhAeYuYGwDw&ved=0CAkQ_AUoAQ&biw=1259&bih=847#es_sm=91&espv=210&q=glastonbury%20posters&tbm=isch&imgdii=_
http://www.songkick.com/festivals/585-glastonbury/id/710796-glastonbury-festival-1970

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