Animation Brief
To create a 20-30 second animation using After Effects, the animation should revolve around how the public can limit their CO2 emissions.
The animation must have a soundtrack.
Themes that i should consider...
General message- it should be both serious and optimistic- there is hope that taking action will help save the planet. It should be motivational.
Food- making the food supply more sustainable, by growing your own and buying from local shops rather than food that has been imported. Not throwing out food because the best before date dictates it. and general food wastage.
Transport- Airplanes and cars have a big impact on our carbon footprints so using alternative methods of travel could be recommended.
Lifestyle- to generate questions, do we need to upgrade our phones? can i not recycle this?
To look at and to do...
Principles of animation
Existing animations that are designed to motivate and persuade
An animatic
Story boards
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